Ekram

10 interview questions to ask marketing leaders I get asked to interview marketing leaders/CMOs often. Here are the top 10 questions that I like to ask, presented in no particular order: 1. Which 14 Sep 2023 · 1 min read Issue full disclosure Everyone has a plan until they get punched in the mouth ~ Mike Tyson Sometimes, your brand is in the midst of crisis. Discord is buzzing. Twitter is 09 Sep 2023 · 5 min read Set (Unwritten) Rules "Social norms are the invisible rulers of society" ~ Unknown After a week-long strategic onsite in the Rockies, my colleague Gabriel and I 15 Jul 2023 · 3 min read Counter-position "Giants are not what we think they are. The same qualities that appear to give them strength are often the sources of great weakness" ~ Malc 08 Jul 2023 · 3 min read Be the Essential Ingredient “Don’t always go through the tiny little door that everyone is trying to rush through...go around the corner and go through the vast gate that no one’ 01 Jul 2023 · 4 min read Establish the Hierarchy A deck of cards is built like the purest of hierarchies, with every card a master to those below it, a lackey to those above it ~ Culbertson At the c 15 May 2023 · 5 min read Dub Dinosaurs Success breeds complacency. Complacency breeds failure. Only the paranoid survive ~ Andy Grove, Former CEO of Intel Corporation Every industry has it 07 May 2023 · 5 min read Sound Alarm We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by people we have never heard of ~ Edward Bernays Narratives h 04 May 2023 · 6 min read Be the Alternative "Do not wait for a coronation; the greatest emperors crown themselves" ~ Robert Greene Positioning is a strategic game of creating a distin 03 May 2023 · 5 min read Form the "Against" Position Begin by seizing something which your opponent holds dear; then he will be amenable to your will ~ Sun Tzu Positioning is not an absolute, but rather 02 May 2023 · 5 min read Do it Missionary Power is the pivot on which everything hinges. He who has the power is always right; the weaker is always wrong ~ Machiavelli There exists a class of 01 May 2023 · 6 min read Bundle and Breakaway In the world of marketing, attention is the ultimate currency. Brands must capture the attention of their target audience, and sometimes that means f 28 Apr 2023 · 2 min read Rizz-up Does the brand fu*k?!? Brand marketers are faced with a perplexing question: how do we break through the noise and capture people's attention? O 27 Apr 2023 · 4 min read Positions polarize "Love me or hate me, but whatever you do – just don't like me" Every strong and focused brand, just like every strong and focused perso 19 Apr 2023 · 4 min read Tag-lines ≠ Positioning Statements Taglines are not the same as positioning statements. A tagline is a short, catchy phrase that summarizes the brand's message and creates a memora 17 Apr 2023 · 3 min read Walk Headless Brands can come in two forms, with or without a head. A head-brand has a human being at the forefront, serving as the charismatic leader of the organ 11 Jul 2022 · 5 min read Think Response, not Stimuli When it comes to brand positioning, it's not just about creating a catchy tagline or flashy logo. The true power of branding lies in creating a st 01 Jul 2022 · 1 min read Anchor the market There's a phrase I constantly repeat: position or be positioned. In today's fast-paced world, the act of positioning is happening constantly 28 Jun 2022 · 2 min read Sacrifice to find your Position You are either a wandering generality or a meaningful specific. To be successful, you need to understand that you cannot be all things to all people. 18 Jun 2022 · 4 min read Start with Positioning, not Branding Positioning is yin. Branding is yang ~ Andy Cunningham Everyone wants to build a brand. Few actually do. Why? Because here's a truth: you can&# 17 Jun 2022 · 3 min read